Social Listening and Tracking (SLT)

In today’s digital landscape, understanding what’s being said about your brand is essential for staying competitive. Emojot’s AI-powered Social Listening and Tracking (SLT) solution enables businesses to monitor keywords, mentions, and trends across social media and the web.
Track and analyze social media conversations with AI-driven insights to uncover trends, measure sentiment, and stay ahead of the competition. With AI-powered sentiment analysis, detailed engagement metrics, and generative recommendations, Emojot’s SLT provides actionable insights to optimize content and boost audience engagement.
Social Listening and Tracking
Core Features of
Social Listening and Tracking
Real-Time Digital Listening
• Monitor mentions, hashtags, comments, and influencer engagement across all major platforms—Instagram, Facebook, X (Twitter), YouTube, LinkedIn, Reddit, and more. Gain instant awareness of your brand’s social presence.
Keyword Tracking & AI-Powered Categorization
• Define the keywords that matter most to your brand and capture social buzz effectively.
• Automatically categorize mentions by topic for organized, actionable insights.

EmoSight™: Smarter Decisions with Predictive AI
• EmoSight™ leverages AI to uncover hidden patterns and forecast trends, empowering you to make smarter, data-driven decisions.
• Gain predictive insights and actionable recommendations for your next strategic move.


Competitor Benchmarking
• Understand your competitors’ social media strategies by comparing buzz, sentiment, and engagement in real time.
• Identify opportunities to differentiate and outperform your rivals.

Storm Alerts for Crisis Management
• Get real-time alerts for sudden surges in mentions—regardless of sentiment.
• Proactively manage potential crises before they escalate into PR issues.
Influencer Identification
• Discover key influencers and opinion leaders within your industry.
• Facilitate targeted engagement and collaborations that amplify your brand message.
AI-Driven Sentiment & Engagement Analysis
• Instantly classify feedback as positive, neutral, or negative using AI-powered sentiment analysis.
• Receive generative AI recommendations based on behavior and preference analysis.
Trend Detection & Consumer Insights
• Uncover emerging trends and shifting customer preferences across digital conversations.
• Stay ahead of the competition by shaping brand strategy with timely insights.
Weekly Performance Reports
• Receive automated daily and weekly email reports summarizing your social media performance, including engagement, mentions, sentiment, and reach.
Benefits
Unified dashboard to monitor and analyze all your social platforms in one place.
Data-driven recommendations and insights tailored specifically to your brand’s needs.
Optimize marketing campaigns with real-time customer feedback and social listening.
Comprehensive online brand reputation management to protect and enhance your image.
Predict shifts in audience behavior and emerging trends to stay ahead of the curve.
Success stories

Brandix
Brandix leveraged Emojot’s SLT solution for real-time social media monitoring, competitor analysis, and sentiment tracking. Automated storm alerts enabled proactive issue management, ensuring brand reputation remained strong.
75+
Real-time alerts generated to highlight spikes in brand mentions, enabling faster awareness and response.
Benchmarked performance against industry rivals.
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